Packaging on a supermarket shelf has less than three seconds to grab the attention of a consumer. Those three seconds are exceedingly important when you consider that more than 70% of purchasing decisions are made at the shelf. Add to this the fact that supermarkets can contain on average 40,000 packs to choose from, then that pack has got to work hard. Packaging’s role is threefold: To sell the product To protect the product To facilitate the use of the product.

packaging mock-ups - digital visual

packaging mock-ups - hand created

packaging mock-ups - hand created

packaging concepts - digital visual

finished print ready artwork preparation

digital visual

packaging mock-ups - hand created

packaging mock-ups - hand created